LINDSAY "RUBIA" GARCIA FOR CONGRESS
BRANDING, GRAPHIC DEISGN, SOCIAL CONTENT
THESE GRAPHICS ARE EXAMPLES OF THE BRAND IDENTITY I CREATED FOR LINDSAY “RUBIA” GARCIA’S CONGRESSIONAL CAMPAIGN. BECAUSE SHE ISN’T A TYPICAL POLITICIAN, HER BRAND SHOULDN’T LOOK LIKE TYPICAL POLITICS. I DREW ON MY ART BACKGROUND TO BUILD A BOLD, TEXTURED VISUAL SYSTEM THAT CUTS THROUGH THE NOISE OF CONVENTIONAL POLITICAL DESIGN.
THE WISCO PROJECT
INFLUENCER COLLABORATIONS
FOR THE FINAL GOTV PUSH, I PLANNED AND SCRIPTED INFLUENCER COLLABORATIONS WITH TRUSTED COMMUNITY MESSENGERS, INCLUDING MILWAUKEE RAPPER 414 BIGFRANK. THE GOAL WAS TO LET UNDECIDED VOTERS HEAR FROM PEOPLE THEY ADMIRE AND PEOPLE LIKE THEM IN THEIR OWN COMMUNITY. PARTNERING WITH CREATORS FROM 2K TO 228K FOLLOWERS, THE COLLABS GENERATED OVER 1 MILLION VIEWS AND REACHED 85,000 ACCOUNTS WITH AN 11% ENGAGEMENT RATE DURING THE CRUCIAL FINAL WEEK BEFORE THE ELECTION.
LINDSAY "RUBIA" GARCIA
FOR CONGRESS
REELS, CONTENT CREATION, SOCIAL STRATEGY
THESE REELS WERE CLIPPED FROM MEDIA APPEARANCES TO SPOTLIGHT GARCIA’S MOST IMPACTFUL STATEMENTS AND KEY TALKING POINTS. PAIRED WITH TRENDY MEMES THAT SHOWCASE HER CONNECTION TO YOUTH AND LOUISIANA CULTURE, THE REEL-FIRST STRATEGY GREW THE CAMPAIGN’S ACCOUNTS TO OVER 18K FOLLOWERS IN JUST 45 DAYS.
OPPORTUNITY YOUTH:
SAMPLE PROJECT
BRANDING & CONTENT CREATION
BUILT FOR THE LOUISIANA OPPORTUNITY YOUTH ALLIANCE, THIS CAMPAIGN GAVE THE ORGANIZATION’S SOCIAL MEDIA A MODERN, CULTURALLY PLUGGED-IN REFRESH. DRAWING ON REAL CONVERSATIONS ALREADY HAPPENING ONLINE AND PAIRING THEM WITH FRESH VISUALS, IT TURNS A SERIOUS SOCIAL ISSUE INTO CONTENT PEOPLE WANT TO STOP FOR, SHARE, AND TALK ABOUT.
YOUNG DEMOCRATS OF LOUISIANA
BRAND IDENTITY & CONTENT CREATION
POLITICS IN LOUISIANA NEVER FELT LIKE IT WAS MEANT TO SERVE US, SO I REBRANDED THE YOUNG DEMOCRATS OF LOUISIANA TO GIVE YOUNG PEOPLE SOMETHING TO BE A PART OF. BLENDING DIY PUNK ZINE ENERGY WITH RECLAIMED AMERICAN SYMBOLS,” THE IDENTITY TURNS REBELLION INTO UNITY AND REMINDS EVERYONE THAT DEMOCRACY BELONGS TO THEM.
